Self-Reference Effect - IResearchNet - Psychology Definition.
According to Cateora at al (2007), the self-reference criterion is when decisions are taken on the basis of experiences, values and knowledge of one’s own culture. The understanding of self-reference criterion is very much important for the marketing firm that plans to enter in international markets.In the context of language, self-reference is used to denote a statement that refers to itself or its own referent. The most famous example of a self-referential sentence is the liar sentence: “This sentence is not true.” Self-reference is often used in a broader context as well.In research on the self-reference effect, people are presented with a list of adjectives (e.g., intelligent, shy) and are asked to judge each word given a particular instruction. Some people are told to decide whether each word describes them.
Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays. The primary obstacle to success in international marketing is a person’s self-reference criterion (SRC) in making decisions, that is.According to Gaynesford in his book, The Meaning of the First Person Term, the philosophy of self defines the essential qualities that make one person distinct from all others. There have been numerous approaches to defining these qualities. The self is the idea of a unified being which is the source of consciousness.
Self-reference occurs in natural or formal languages when a sentence, idea or formula refers to itself. The reference may be expressed either directly—through some intermediate sentence or formula—or by means of some encoding.
